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Trademarks: Choosing, Searching, and Registering Brand Names, Logos, and Slogans

Attendees will learn what a trademark is, how to choose a distinctive brand name, the differences between unregistered and registered trademarks, why it's important to conduct a trademark search prior to investing in a brand name, slogan, or logo, and the benefits of federal trademark registration.     

Jamie Sternberg


Jamie Sternberg is based in Connecticut and is Counsel with Saunders & Silverstein LLP, a leading trademark and copyright law firm trusted by some of the most well-known brands in the world. Jamie has passionately worked in the field of trademark and copyright law for 16 years. She works with businesses nationwide and worldwide, including those with one trademark to those with worldwide portfolios that include famous trademarks.

Jamie's practice focuses on strategic counseling, prosecution, enforcement, and transactions with respect to trademarks, copyrights, and domain names. Jamie advises clients on obtaining and maintaining domestic and foreign trademark protection. She has successfully registered well over a thousand trademarks with the U.S. Patent and Trademark Office (USPTO). In addition, she advises clients on the availability of new trademarks for use and registration, develops strategies to protect and enforce intellectual property assets worldwide, and negotiates resolutions to disputes. She routinely enforces trademarks and copyrighted material on the Internet, including handling Uniform Domain Name Dispute Resolution proceedings and taking infringing material down from websites, mobile applications, and social media platforms. Jamie also litigates opposition and cancellation actions before the Trademark Trial and Appeal Board.

Jamie has been recognized as a top trademark attorney in the 2021 and 2022 editions of World Trademark Review WTR 1000 and is ranked among World IP Forum’s 2021 list of 250 Powerful Women in IP. Jamie has been a member of the International Trademark Association since 2014 and currently serves on the Internet Committee.

Jamie routinely speaks on trademark and copyright issues and uses LinkedIn as a creative outlet and tool to educate professionals about topics in the world of trademarks and business development. You can connect with Jamie on LinkedIn at


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Greater Burlington
Date & Time

May 24, 2022

12:00 PM 2:00 PM US/Eastern

Vermont National Country Club

1227 Dorset Street
South Burlington, VT 05403
United States
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Facilitated By

Amanda Starr

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