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How to Harness Creativity in the Decision-Making Process
2 November, 2023 by
How to Harness Creativity in the Decision-Making Process
Keith Speegle
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How to Harness Creativity in the Decision-Making Process


Decision-making is a critical skill that every entrepreneur needs to master, but let's be honest, the process can often feel dry, robotic, and overly analytical. Today, we're shaking things up by diving into how creativity can be a game-changer in your decision-making process. After all, who says data points and spreadsheets should have all the fun?

Why Creativity in Decision-Making is a Must

If you've ever found yourself stuck at a crossroads, unable to make a decision, it's likely because the logical part of your brain is at war with your intuition. Bringing creativity into the mix allows you to tap into unconventional solutions, thereby helping you get "unstuck."

A study by Adobe and Forrester Consulting found that companies that encourage creativity are 3.5 times more likely to outperform their competitors in terms of revenue growth. Why? Because creativity fosters innovation, problem-solving, and a deeper connection with your customers.

Strategies to Ignite Your Creative Spark in Decision-Making

    1. Mind Mapping
A mind map is a visual way to organize information, often stemming from a single concept. It allows you to see the bigger picture, revealing how different elements relate to each other. This tool can help you visualize all possible outcomes of a decision, making the choice clearer.

    2. Pros and Cons with a Twist
Instead of a standard list of pros and cons, how about using storyboarding or doodles? Visualizing the impact of your decision in a creative manner can often offer insights that a simple written list may not.

    3. 10-10-10 Rule
Oprah Winfrey swears by this one. Ask yourself: How will this decision make me feel in 10 minutes? In 10 months? In 10 years? It allows you to evaluate your choices from different time perspectives, helping you weigh the short-term and long-term impacts creatively.

    4. The Six Thinking Hats
This technique, developed by Edward de Bono, encourages you to think from different perspectives. Each "hat" represents a unique style of thinking—ranging from emotional to logical to creative—to help you analyze a situation more comprehensively.


Real-world Tools for Creative Decision-Making

    1. Evernote
This app allows you to jot down thoughts, save links, and even sketch doodles. Use it to capture those "light bulb" moments that often come when you least expect them.

    2. The Artist's Way Morning Pages
Julia Cameron’s practice of writing "Morning Pages" involves filling three pages of longhand writing every morning. The process helps you declutter your mind and makes room for creative solutions.

    3. Trello for Brainstorming
Trello isn't just for project management. You can use it as a brainstorming tool to organize your thoughts and options visually.

Wrapping It Up
Incorporating creativity into your decision-making process is not about ignoring data or avoiding analytical thinking. It's about enriching the process by looking at situations from multiple dimensions. It’s a balance between science and art.

So, ladies, are you ready to bring a dash of creativity into your decision-making process? Try these techniques and tools, and let your inner creative genius shine!

Till next time, keep innovating, keep creating, and most importantly, keep making those game-changing decisions! 🌟💕

How to Harness Creativity in the Decision-Making Process
Keith Speegle
2 November, 2023
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