Fill Your Calendar: Where your next 10 clients come from, and how to reach them this week.
Most women don't have a marketing problem. They have a math problem. Ten clients feels enormous when you're staring at a blank content calendar, and it feels almost easy once you've seen where those ten people actually live: in conversations you've already had, rooms you're already in, and a small number of people who already know your work. This session skips the audience-building advice. You're not going to grow a following in the next thirty days, and you don't need to. You need to work the surface area you already have, deliberately, with words that don't make you cringe. You'll map your existing network, identify the specific people worth reaching this month, and leave with the messages written. Not a strategy to implement later. A list and the language to work it. You'll leave with:
Heather Rosson
Marketing Strategist Speaker Author CEO
Heather Rosson, M.A. Heather Rosson started out teaching high school math, which turns out to be decent preparation for telling women the truth about their businesses. She's now President and CEO of the National Association of Christian Women Entrepreneurs, a membership organization with chapters across the country, where she's spent years watching businesses get stuck in the same five places. That's where her work comes from. She's less interested in what you should be doing next and more interested in what's actually broken, which is a harder question and a more useful one. She holds a degree in applied mathematics and a master's in practical theology, and she uses both, usually in the same conversation. She's also co-CEO pf Becoming Irresistible, where she works with women on marketing and messaging. She wrote Blue Collar Executive about her father, a man who ran a multi-million-dollar company and taught her most of what she knows about running one. Heather lives outside Tucson on nineteen acres with her husband, too many chickens, and a couple of horses with opinions. She is the mother of three adult children (Yay, they made it!), serves her local church weekly, and shoots competitive pistol on weekends. She is forever grateful for the opportunities God has given her, and her prayer is that she can keep helping women know who they are and do what they were made to do.
