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Farm to Cable: How a Crosby Farm Girl Built a Multi-Million-Dollar Data Center Business


Celina Berglund grew up in Crosby, Minnesota, where hard work and resourcefulness were a way of life. She carried those lessons into the fast-moving, male-dominated data center industry, launched her own company, and grew it into a multi-million-dollar business serving clients around the world. In this talk, Celina shares the real story behind her leap. She’ll show how farm-raised grit became her competitive edge and what it takes to build a business in an industry where you don’t look like everyone else in the room. You’ll leave with practical lessons on resilience, relationships, and turning where you came from into where you’re going.

Key Takeaways:
  • How to turn the work ethic and skills from your background into a business advantage
  • How to break into, and stand out in, an industry where you’re the exception
  • Why strategic partnerships (like Celina’s with top manufacturers) can grow you faster than going it alone
  • How to solve your customers’ biggest pain point, the way BROGAV beats long lead times, and make it your edge
  • The seasonal mindset: knowing when to plant, when to grow, and when to harvest in your business



Celina Berglund

BROGAV Solutions

Celina Berglund is the SHE-E-O of BROGAV Solutions, which delivers best-in-class infrastructure solutions for data centers around the world. BROGAV works directly with the industry’s top manufacturers to provide new and refurbished equipment, rental options, and fast alternatives to today’s long lead times. Raised on a farm in Crosby, Minnesota, Celina learned early that hard work, resourcefulness, and showing up every day aren’t optional. She brought those lessons into the data center industry, where she started her own company and grew it into a multi-million-dollar business. Celina is passionate about showing other women that your roots can be your greatest edge. When she isn’t working, she’s with her husband and three sons, or planning her next trip.


Ticket Type Valid Through Price Quantity
Early Bird Guest In-Person ANE
10/25/2026 59.00 59.0 USD USD

Guest In-Person ANE
10/28/2026 69.00 69.0 USD USD

Add-on Exhibitor Guest In-Person ANE
10/28/2026 75.00 75.0 USD USD


Ticket Type Valid Through Price Quantity
Early Bird Member In-Person ANE
10/25/2026 49.00 49.0 USD USD

Member In-Person ANE
10/28/2026 59.00 59.0 USD USD

Add-on Exhibitor Member In-Person ANE
10/28/2026 65.00 65.0 USD USD

Ticket Type Valid Through Price Quantity
Early Bird Guest In-Person ANE
10/25/2026 59.00 59.0 USD USD

Guest In-Person ANE
10/28/2026 69.00 69.0 USD USD

Add-on Exhibitor Guest In-Person ANE
10/28/2026 75.00 75.0 USD USD

Ticket Type Valid Through Price Quantity
Early Bird Non-Member In-Person ANE
10/25/2026 89.00 89.0 USD USD

Non-Member In-Person ANE
10/25/2026 109.00 109.0 USD USD

Add-on Exhibitor Non-Member In-Person ANE
10/28/2026 85.00 85.0 USD USD

Ticket Type Valid Through Price Quantity
Raffle
10/28/2026 20.00 20.0 USD USD

CHAPTER
Twin Cities
DATE & TIME
Wednesday

October 28, 2026

11:00 AM 2:00 PM
Informal Networking Time: 11:00 AM
US/Central
LOCATION

Midland Hills Country Club

2001 Fulham Street
Roseville, MN 55113
United States
Get the direction
FACILITATED BY

Victoria Bizzotto

victoriabizzotto@ewomennetwork.com
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